Norbert Wiener quotes
"What most experimenters take for granted before they begin their experiments is infinitely more interesting than any results to which their experiments lead."
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be
"What most experimenters take for granted before they begin their experiments is infinitely more interesting than any results to which their experiments lead."