Niccolo Machiavelli "The Prince" 1532 quotes
"There is nothing more difficult to take in hand, more perilous to conduct or more uncertain in its success than to take the lead in the introduction of a new order of things."
People do not want words-they want the sound of battle ... the battle of destiny.
We're a sentimental people. We like a few kind words better than millions of dollars given in a humiliating way.
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